“Imagination is the only weapon in the war with reality.”- The Cheshire Cat’s words from Alice in Wonderland is perhaps one of those truths that keep on inspiring, with every breath, every step, every day. And I’ve believed always, there’s an Alice somewhere in all of us- with that Wonderland thriving in our dreams. True that, all it takes is the courage to dream and reality won’t seem too far. Jewell TThief to me, began just like that- in the summer of 2015.
Born to a home enriched in the nuances of crafts, seeing my mother and grandmother with their embroidery was an integral part of my life while
growing up. Now that I look back, it’s almost feels like forever if I try to trace when my love for handmade began! And that love was nurtured to growth when my mother and I began designing our clothes while I was still a teen. That yearning for uniqueness gradually found way through gifting loved ones handmade accessories, and what came up was this realization that handmade wasn’t just a hobby for me. Along with it came the appreciation from loved ones who would keep on encouraging me to explore the creative horizon. Thus
began the journey of Jewell TThief, with the intent of “stealing the hearts away” with our handcrafted trinkets.

THE JOURNEY

It almost felt like caring for a plant: Jewell TThief began growing organically with our dedicated patrons, who would keep showering love upon our range of accessories. However, our greatest love was yet to find expression- our passion for embroidery still bloomed in our heart, looking for ways to reach our patrons!

And then, we finally did take our leap of faith, through using hand embroidery upon potli bags- my wedding in 2017 saw the very first potli bag created out of our love for handcrafted. Definitely too, for the fact that I could feel my mother’s love through those very threads of the stitches, and I knew Jewell TThief needed that very affection crafted in stitches I had grown up seeing, loving, admiring.

TRANSITIONING TO WIDER HORIZONS

Our potlis instantly found lovers in admirers of the craft and the next step was to put my greatest passion to reality. I worked on giving shape to my designs and in 2020, we launched our very first clothing line. Through perseverance for
the art, we powered through the first wave of the pandemic. And the more I worked, the more I knew that Jewell TThief was meant for exploring all the hues of the creative rainbow!
Needless to say, the constant support from our clients, or rather our clients-turned-family has kept us going every step of the way! ‘Jewel Thief’ has grown
to ‘Jewell TThief clothing’, expanding over levels that were a dream to my teen self.

I’m humbled to the core as watch Jewell TThief expanding into newer horizons today, all possible only for the love we received through all these years! Till today, we feel the same excitement
when a design comes alive, the same joy whenever my mother completes her touches of embroidery on the bags and dresses for all of you! And like the care
of those unspoken promises, we at Jewell TThief strive to go on exploring through worlds of textiles, embroidery more and more with each passing day!